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TED Talks Daily

The counterintuitive psychology of insurance | Orit Tykocinski

TED Talks Daily

TED

Creativity, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.111.9K Ratings

🗓️ 20 March 2022

⏱️ 16 minutes

🧾️ Download transcript

Summary

The real reason you buy insurance may have as much to do with pleasing your psyche as it does protecting your wallet. Behavioral psychologist Orit Tykocinski explores the connection between insurance and the reality-distorting risks of "magical thinking" that may make you reconsider your own rationale.

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Transcript

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0:00.0

You're listening to TED Talks Daily. I'm Elise Hugh. And how do I introduce this talk? Because the topic is insurance. Are you still with me? Don't leave. You're about to hear a perspective widening talk from TEDx-insbrook in 2021.

0:22.8

Economics psychology professor Orrit Tikazinsky shares some surprising insights about risk, rationality, and how we approach living, all from her research on insurance.

0:36.6

Hello, everyone. My name is Orit, yes.

0:41.3

And I study insurance.

0:45.3

Telling people that you study insurance is not a good way to start a conversation.

0:51.3

In fact, if ever you need to end the conversation, try it. Tell people you study insurance.

0:58.5

People don't want to talk about insurance. They don't think it's all that exciting.

1:02.6

But I disagree. I find insurance fascinating. In fact, I find it magical.

1:09.6

And today, I'd like to show you why.

1:14.6

Now, the famous author, Franz Kafka,

1:18.6

used to work for an insurance company in Prague,

1:21.6

and this is what Kafka had to say about insurance.

1:24.6

He said,

1:25.6

insurance is like a religion. Insurance is like a primitive religion.

1:31.7

It's the religion of people who believe that by having insurance, they can ward of evil.

1:39.1

So according to Kafka, what leads us to buy insurance is not rational thinking, but magical thinking.

1:47.0

It's the belief that if I have insurance, somehow, magically, those negative events that I fear in the future,

1:56.0

they are not going to happen.

1:58.0

Of course, this is totally irrational. It's like believing that if you have an umbrella, it's not going to happen. Of course, this is totally irrational. It's like believing that if you have an

2:02.5

umbrella, it's not going to rain. If your car gets stolen, yes, the insurance company will cushion

2:10.8

the blow. With the compensation money, you could probably afford a new car. But the fact that

2:17.4

you have insurance does not make

...

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