The Cost & Quality Of Zillow, Trulia and Realtor.com Buyer Leads

Real Estate Training & Coaching School

Business, Careers

4.7 • 669 Ratings

🗓️ 12 March 2014

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Many agents suspect that the quality of their paid buyer leads have decreased dramatically..yet their cost per lead has increased. What's the real cost of buying leads? They're expensive, no doubt - so what kind of value can an agent expect from their investment? Award-winning real estate coaches Tim & Julie Harris discuss "cost per acquisition" and give you the numbers to help calculate what your Return-On-Investment (ROI) will be from buying leads from the major portals. Take Action Now: Schedule a Free 1-on-1 Coaching Call or Register for a Coaching Webinar Learn more about us at timandjulieharris.com

Transcript

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0:00.0	blog talk radio
0:01.5	across the country across the country and around the world streaming live on the internet
0:19.7	its real estate coaching radio bringing bringing you the latest news, interviews, and secrets of the top producers.
0:26.4	Hosted by award-winning real estate coaches, Tim and Julie Harris.
0:34.4	Welcome back. We are live again with Real Estate Coaching Radio, and this is Tim and Julie Harris,
0:39.8	and Julie is taking the day off because today is her birthday. And thanks to all of you who have wished Julie and I happy birthday on her Facebook page and sending us emails and whatnot.
0:49.6	I can only assume that the more expensive gifts, the gold, the watches, the yachts, and the
0:54.7	ferraries are still on the way, so I'll keep looking for them for all of you guys to send
0:59.1	us really appropriate gifts.
1:00.4	Because let's be honest, you know, you only have a birthday once a year, and it's nice to spoil
1:04.5	the people that you like.
1:05.6	So feel free to forward any sort of gratuitous gifts to us as soon as you can.
1:09.3	That would be wonderful. Moving on,
1:11.5	you know, there's a lot going on in real estate right now, a lot going on underneath the
1:15.1	surfaces of real estate. And the topic that I always like to focus on, and I know all of you
1:20.5	like to focus on, too, based on the listenership, we obviously monitor how many of you
1:25.0	are listening live and how many of you listen in replay.
1:28.6	And one of the topics that everybody seems to really be interested in is this sort of ground
1:33.3	battle that's going on between the big three portals.
1:35.9	That'd be reilder.com, of course, Trulia and Zillow.
1:39.3	And you know what?
1:40.3	I can understand why you guys are interested in that topic.
	...

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