The cost of calling home
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 18 March 2026
⏱️ 18 minutes
🧾️ Download transcript
Summary
If you’re living thousands of miles from home, how do you keep in touch, especially when your loved ones don’t have reliable internet?
There’s a growing market across Africa and beyond for apps helping to cut the costs of international calls to older phones. And some operators have much grander ambitions.
If you'd like to get in touch with the team, our email address is businessdaily@bbc.co.uk
Presented and produced by Matthew Kenyon
Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.
Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story.
Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, why bond markets are so powerful, China's property bubble, and Gen Z's experience of the current job market.
We also feature in-depth interviews with company founders and some of the world's most prominent CEOs. These include Google's Sundar Pichai, Wikipedia founder Jimmy Wales, and the CEO of Canva, Melanie Perkins.
(Picture: Oluseyi Akinnibosun, Nigerian entrepreneur and app developer who's living in the Netherlands, about to make a call.)
Transcript
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| 0:00.0 | BBC Sounds, Music, Radio, podcasts. |
| 0:08.1 | You're with Business Daily from the BBC World Service. I'm Matthew Kenyon, and today we're |
| 0:13.5 | talking about calling home. Being able to touch base with my parents, with my siblings, with my close friends. |
| 0:22.6 | It meant everything to me. |
| 0:23.9 | Keeping in touch when you live thousands of miles away, |
| 0:27.0 | especially if your loved ones don't have a reliable internet connection, |
| 0:30.7 | is important, difficult and expensive. |
| 0:33.0 | At the end of the day, international calling is for telecoes a milking county. |
| 0:41.6 | Which is why there's a proliferation of apps aimed at bridging the gap, |
| 0:45.6 | using the internet to reduce the costs of an international conversation, |
| 0:49.4 | but still allowing calls to landlines and basic mobiles. |
| 0:52.0 | And it's not just about the calling. |
| 0:54.1 | Integration is a huge challenge. |
| 0:56.6 | All cultures face that problem, |
| 1:00.8 | but we are very aware of the ones faced by Africans. |
| 1:04.2 | Staying connected across Africa, Europe and beyond. |
| 1:06.9 | On Business Daily from the BBC. Nigerian entrepreneur Oleshei Akinibosan lives in the Hague, and he's checking in with his mum back home. |
| 1:21.2 | Hello, mommy. |
| 1:22.3 | A caro. |
| 1:23.9 | Karo, Salafihani. |
| 1:25.7 | He's not making a regular international call, |
| 1:32.5 | and he's not using WhatsApp or FaceTime |
... |
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