Welcome everybody to the audio version of the Bootsley podcast.

So today I am going into the vault and I am finding some of the best clips from a 24-hour

clubhouse room that we ran this year.

It was an amazing experience to be part of, to host it, to admin it, and to grab friends

and peers from the industry into one room on the leading audio app and help hosts all

over the world. We had a lot of fun. We touched every single corner of the globe and

what I wanted to do is be able to put it together, find the best bits and put it into the daily

Boots podcast. So I hope you enjoy. The section is not more than 10 minutes, but it's going

to feature a part of the 24-hour room that resonated the most with me. So thank you for

tuning in and I will be back tomorrow with another podcast episode. Right now though, let's

jump into that clubhouse room. So when it comes to Instagram, what would you say for

a business, and we'll talk about business accounts, what would you say the core essentials

that everybody should be doing when setting up an Instagram account?

Okay, so the first thing, I'm going to start with the foundations of your account because

people go straight in and they're like, I want 10,000 followers and I want to post amazing

content. But the most important thing is making sure that your bio is correct and that

it is opening you up to the best audience that it possibly can. So your Instagram bio is

the first small piece of text that you will see when you go to your account and you have

limited amount of characters there. So you have to be very smart in what you put into

that bio. But in short, it should tell people exactly what you do so that they know straight

the way as soon as they come to your account, whether or not your venue is for them. So if

you are a child-friendly venue, that should be in your bio. If you are a luxury adult-only

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