Hey, Milkstreet Radio listeners, for our Thanksgiving episode this year, we want to tackle your

greatest Thanksgiving cooking challenges, savory and sweet. So if you need a new side dish, for example,

or help with your pie dough, we're here to help. Email us at questions at milkstreetradio.com.

One more time. Thanksgiving questions, please send them to questions at milkstreetradio.com. Thanks.

Hi, this is Christopher Kimball. Thanks for downloading this week's podcast. You can go to our website

177Milkstreet.com for our recipes, culinary ideas from around the world, or our latest cookbooks.

Now, here's this week's show.

This is Mill Street Radio from PRX. I'm your host, Christopher Kimball.

Today I chat with Michael Twitty about his award-winning book, The Cooking Gene.

By investigating his own ancestry, Twitty sheds light on the true history of the South and Southern cooking.

When you are African-American, one of the biggest challenges of tracing your family's story is, you know, where exactly did we come from?

How did we get there? Who, you know, who are we?

Before my conversation with Twitty, I chat with journalist Finn Stixon about his article going viral.

How did the cronut, the rainbow bagel, and anything unicorn go viral?

Today, restaurants are teaming up with marketing agencies to design foods for social media.

Vince, how are you?

I'm great.

How are you?

I'm good.

You wrote a piece and eater about viral food and Instagram, and you started by talking about what going viral used to mean.

So what did going viral used to mean and what does it mean now?

The word viral has sort of changed over the years.

...