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Listen to Skin in the Game and more from the Marketplace Morning Report wherever you get your

podcasts. When it comes to regulating AI, do we need to reinvent the wheel for every new invention?

From American Public Media, this is Marketplace Tech. I'm Megan McCarty-Karino.

It certainly feels like artificial intelligence has been moving faster than policy,

and the time it took to go from GPT 3.5 to 4. Congress says, well, you know.

In recent months, experts have called for a pause in AI development to let human systems catch up.

Already, these models are raising alarms about misinformation, job losses, and intellectual

property protections. But do we need new legal tools to regulate these new tech tools?

Not necessarily, according to Elizabeth Ranirez. She's a senior researcher with Oxford's

Institute for Ethics in AI who says, our existing legal frameworks can do the job.

When you think about what these technologies are, they come down to sort of three building blocks.

There are people, there are companies, and there are data. People, companies, and data are all

subject to existing regulations. From all manner of legal sort of fields and disciplines.

So again, if we think about this in terms of consumer protection, we have sort of basic

deceptive and unfair trade practices precedent. If we think of this from IP and copyright,

certainly there are many bodies of law to bring to bear there. If we think about this from

data protection and privacy, we can address some of the data-related aspects of this.

If we look at this from a broader human rights lens or framework, again, there are many

rights and freedoms that are implicated and impacted, which we have dealt with in the context of

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