Welcome to the Andy Stanley Leadership Podcast. A conversation designed to help leaders

go further faster. On today's podcast, we'll begin a two-part conversation on the unexpectedly

complex topic of purpose. Andy, the idea of purpose is when you've talked about with

our staff for many years, but it is unexpectedly complex.

Yeah, in fact, when we decided to talk about this, I thought maybe we should name it

something else because if I found out that a podcast I listened to in a frequent basis,

what's going to be about purpose, I would think, oh, yeah, yeah, I got that. But this is

a very, very important conversation for these next two episodes because as we're about

to discover purpose has a catch. And whereas everyone is inspired to find their purpose

and embrace purpose and bring purpose to the marketplace, there's a catch. There's

an obstacle. And I think one of the reasons more leaders aren't more successful in embracing

the notion of purpose, whether it's in the for-profit or nonprofit, is they're not aware

of the catch. They bump up against it. They're not sure what it is exactly, but they oftentimes

retreat from it. So I'm so excited about this conversation. And the other thing, too,

depending on the age of the podcast listener, early on in our careers, purpose is not all

that important. As my mentor, Charlie Rinfrow often says, everybody's got to eat and live

indoors. So when you get out of college, you get that first job or maybe you get that

first promotion. Purpose is a nice to have, maybe someday one day, something maybe I hear

about in church or from some nonprofit. Meanwhile, I've got to sell stuff. I've got to account

for stuff. I've got to manage stuff. I've got to pay check. I need that bonus. And so,

purpose sort of hovers out there somewhere. But I think eventually, at some point in our

lives and the earlier, the better, we bump into this, why am I doing this? What is this

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