meta_pixel
Tapesearch Logo
Log in
99% Invisible

The Colour of Money

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.827.5K Ratings

🗓️ 16 May 2012

⏱️ 17 minutes

🧾️ Download transcript

Summary

US paper currency is so ubiquitous that to really look at its graphic design with fresh eyes requires some deliberate and focused attention. So pull out a greenback from your wallet (or look at a picture one online) and just … Continue reading →

Transcript

Click on a timestamp to play from that location

0:00.0

We get support from UC Davis, a globally ranked university working to solve the world's most pressing problems in food, energy, health, education, and the environment.

0:10.0

UC Davis researchers collaborate and innovate in California and around the globe to find

0:14.2

transformational solutions.

0:16.1

It's all part of the university's mission to promote quality of life for all living things.

0:20.1

Find out more at 21st century.

0:21.9

UC Davis. edu.c. dot edu

0:28.5

this is 99% invisible I'm Roman Mars. U.S. paper currency is so ubiquitous that to really look at its graphic design with fresh eyes requires deliberate and

0:44.8

focused attention. So pull out a greenback from your wallet or look at a picture online

0:50.0

if you're in another country and just really take it in all the fonts the busy

0:56.4

filigree micropatients it's just dreadful from a pure designer's point of view, it's...

1:05.0

I don't know, it's...

1:06.0

it's tough because it is a little bit subjective, but...

1:09.0

But, um...

1:10.0

It's horrible. There's like eight fonts on this thing.

1:12.0

Typographically, graphically, symbolically,

1:15.0

if it never been designed before and someone was to submit that

1:18.0

as a solution, I think they would just sort of throw it out.

1:20.0

And I don't want to get too critical at this point

1:22.0

because there are actually pretty

1:24.4

compelling and understandable reasons for its particular brand of horribleness. But I think the primary

1:30.0

tension embodied in the design of the green back boils down to how my friend

1:33.7

Tom Nelson at the blog Humans and Design puts it.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from SiriusXM Podcasts and Roman Mars, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of SiriusXM Podcasts and Roman Mars and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.