The Coke MagiCan Disaster (GT Mini)
Ghost Town: Strange History, True Crime, & the Paranormal
Ghost Town
3.7 • 938 Ratings
🗓️ 24 March 2023
⏱️ 8 minutes
🧾️ Download transcript
Summary
The cola giant's 1990 promotion goes south, fast.
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Transcript
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| 0:00.0 | Believe in magic. |
| 0:01.4 | I'm Rebecca Leib. |
| 0:02.4 | I'm Jason Horton. |
| 0:03.4 | And this is Ghost Town. |
| 0:19.0 | Coca-Cola Classic introduces magic hands. |
| 0:22.2 | You can't tell them apart from real games. |
| 0:24.2 | But inside, up to $500 cash, trips |
| 0:27.8 | although they're great prizes instantly. |
| 0:30.2 | So take a good look. |
| 0:31.7 | If you see anything other than Coca-Cola Classic in that can, |
| 0:35.0 | don't drink from it. |
| 0:36.2 | It's a winner. |
| 0:37.2 | So take a good look because... |
| 0:48.6 | On May 7th, 1990, Coca-Cola introduced the Magic Summer 90 promotion, |
| 0:53.8 | in which some cans had prizes inside instead of Coca-Cola. |
| 0:58.0 | It did not go well. |
| 1:00.0 | My God. |
| 1:01.0 | This is what I like to call the Coke Magic Hand Disaster. |
| 1:05.0 | I can't wait. |
| 1:05.8 | I'm going to read one of the advertisements. |
| 1:08.2 | Introducing Magic Hand. |
| 1:10.0 | Coca-Cola Classic is making history with Magic Hand. |
... |
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