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Ghost Town: Strange History, True Crime, & the Paranormal

The Coke MagiCan Disaster (GT Mini)

Ghost Town: Strange History, True Crime, & the Paranormal

Ghost Town

Social Sciences, History, True Crime, Science

3.7938 Ratings

🗓️ 24 March 2023

⏱️ 8 minutes

🧾️ Download transcript

Summary

The cola giant's 1990 promotion goes south, fast.

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Transcript

Click on a timestamp to play from that location

0:00.0

Believe in magic.

0:01.4

I'm Rebecca Leib.

0:02.4

I'm Jason Horton.

0:03.4

And this is Ghost Town.

0:19.0

Coca-Cola Classic introduces magic hands.

0:22.2

You can't tell them apart from real games.

0:24.2

But inside, up to $500 cash, trips

0:27.8

although they're great prizes instantly.

0:30.2

So take a good look.

0:31.7

If you see anything other than Coca-Cola Classic in that can,

0:35.0

don't drink from it.

0:36.2

It's a winner.

0:37.2

So take a good look because...

0:48.6

On May 7th, 1990, Coca-Cola introduced the Magic Summer 90 promotion,

0:53.8

in which some cans had prizes inside instead of Coca-Cola.

0:58.0

It did not go well.

1:00.0

My God.

1:01.0

This is what I like to call the Coke Magic Hand Disaster.

1:05.0

I can't wait.

1:05.8

I'm going to read one of the advertisements.

1:08.2

Introducing Magic Hand.

1:10.0

Coca-Cola Classic is making history with Magic Hand.

...

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