The Cleverest Marketing Campaigns that We Have Seen | Ep. #544

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 26 January 2018

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas! Time-Stamped Show Notes: [00:27] Today’s Topic: The Cleverest Marketing Campaigns that We Have Seen [01:00] A lot of the YouTube marketers are creating very emotional stories, using them as ads, and making millions of dollars per month. [01:22] Billy Gene used a “Wolf of Wall Street” parody that proved so effective, it reached people in Brazil. [02:06] Eric saw a very effective Lyft ad while watching YouTube videos. [02:25] Lyft was able to evoke emotion based on a true life story about a survivor of the Vegas hotel shooting. [02:55] They leveraged an emotional event to market their business. [03:52] Re-market videos on YouTube on Facebook: show people what their lives will be like if they use your product or services. [05:00] If you are pitching based on emotion and that doesn’t work, re-market them using logic. [05:21] Full Story shows people what they can do with your website. [05:50] It will show people how to use your website and it’s highly customizable. [06:33] You can follow up with people after they’ve seen how your site works using Full Story. [07:02] Russell Brunson was giving away free MP3 players, but he created a funnel that got people to purchase his products and services. [07:45] He created video campaigns on how to retire using click-funnels. [08:18] Dollar Shave Club sold to Unilever for over a billion dollars. [08:43] Think about how to put a creative spin on things, like Squatty Potty and their bizarre/humorous ad campaign. [09:25] That’s all for today! [09:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue and I'm Neil Patel and today we are going to talk about the cleverest
1:00.7	marketing campaigns that we have seen.
1:03.2	So here's the thing with this kind of topic, because usually what happens is we tend to think
1:08.3	about the things that are top of mind for us, right?
1:10.6	So I think a couple episodes ago, Neil, you're talking about Billy Jean. So maybe it's good to kind of talk through that in more detail?
1:18.0	Yeah, sure. So one of the cleverest marketing campaigns, and it's not just Billy Jean it's Billy Jean Alex Becker
1:25.8	Ty Lopez a lot of these video guys Sam ovens what they're doing is creating very
1:31.8	emotional stories and putting them as YouTube ads
1:35.8	and Facebook ads and they're crushing it. I'm not talking about crushing it
1:39.1	like they're making a million bucks a year. I'm talking about millions a month
	...

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