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You're listening to Business Daily on the BBC World Service. I'm Anna Holligan. Today, Amsterdam is the first capital in the world to ban commercials for flights, fossil fuel cars and meat products from billboards, bus stops and metro shelters.

What we see in our public space is what we find normal in our society.

And I don't think it's normal to see murdered animals on billboards.

But the travel and meat industries argue it's a violation of their rights.

We are actually talking about the freedom of speech.

And even though it's the freedom of speech of companies, it is still a freedom of speech.

Today, does ripping high carbon adverts off the streets really change anything beyond the optics?

This is a foreign epidemiologist like me, fantastic natural experiment.

Later we will look back and say, what were we doing all this time? Why did it take so long?

That's all coming up in Business Daily from the BBC.

Here at one of the Dutch capitals busiest tram and metro stops, a grassy roundabouts bursting with bright yellow daffodils and blazing orange tulips.

Until last week, the Perspex panels here push chicken nuggets and SUVs and cheap package holidays.

Now they're advertising, the Rijks Museum, and a piano concert.

For those responsible for the makeover, this is more than a cosmetic cleanup.

Hi.

Hello, yes.

Hi.

So nice to meet.

Anka Bacher from the Party for the Animals instigated the new bylaw.

I meet her and Anika Vainhoff from the Green Left Party that supported the legislation

outside Amsterdam South train station, right in the heart of the business district.

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