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Earn Your Leisure

The Ciroc Explosion: How Sales Skyrocketed 4,000% in Just Seven Years!

Earn Your Leisure

iHeartPodcasts

Business, News, Education, Careers, Entrepreneurship, Investing, Business News

4.97.9K Ratings

🗓️ 21 June 2023

⏱️ 10 minutes

🧾️ Download transcript

Summary

Dive into this captivating clip where Shawn Prez, former VP of Bad Boy Records, reveals the marketing magic behind the meteoric rise of Ciroc. Discover how his ingenious campaign ignited the Ciroc Boys movement, and played a pivotal role in boosting Ciroc's sales by an astonishing 4,000% in just seven years. 


Whether you're a marketing enthusiast, an aspiring entrepreneur, or just curious about the story behind Ciroc's success, this video is a must-watch. Don't forget to subscribe for more behind-the-scenes insights into groundbreaking marketing campaigns. #shawnprez #ciroc #marketing


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Transcript

Click on a timestamp to play from that location

0:00.0

You don't need special gadgets to be a hero.

0:03.9

With unlimited 1.5% cashback on every purchase, everywhere, the Capital One Quick Silver

0:08.6

card makes you the hero of every purchase.

0:11.4

Whether it's headphones, a lounge chair, or even a well-deserved massage, whatever the

0:15.4

Quick Silver purchase, you're the hero.

0:17.9

No fighting bad guys, getting an epic card chases, or parachuting out of buildings required.

0:23.1

Simple isn't it?

0:24.3

Capital One Quick Silver card.

0:26.3

What's in your wallet?

0:27.8

On supplies, capitalone.com for details.

0:32.1

I've listened to a lot of your stuff, and you've been an entrepreneur since you were born.

0:35.7

You've got a thing you wanted to do so much.

0:37.8

So PMI, you already had that vision drawn up, or as you were doing the street team, you

0:42.8

were like, you know what?

0:43.8

I got this thing that I think I want to do, or had that been something that you originally

0:47.8

planned.

0:48.8

Well, you got it 100% right.

0:51.3

I've always been an entrepreneur.

0:52.8

I was that kid who was washing cars.

0:54.6

I was doing any packing bags.

0:56.8

I was doing anything and everything I could do.

0:59.6

But this is, you know, when you really good at what you do, like when you, and I told

...

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