I'm

. What's your favorite commercial?

I still hear in my head advertising jingles, even for my childhood.

A good commercial is remembered.

Great ones make you want to buy the product.

Today on Truth for Life, Alistair Begg reflects on how and why Christian families are to be a great endorsement for the gospel.

The specific instructions given to the physical family are said in the context of the church family,

which of course raises immediately the question, who or what is the church family. And here

in Colossians, we have the answer to that very, very clear.

If you move in your Bible simply to the opening page of Colossians, you will see that Paul,

the Apostle of Christ Jesus, along with Timothy, his brother, is addressing those to whom he refers

as the saints and faithful brothers and sisters.

He then goes on to say that these are the ones who are marked by three things in particular,

by faith, by love, and by hope. In other words, these individuals are not simply a collection of religious people

that are living in the Colossi Valley, but they are those who have had a direct encounter

with the living God in and through the work of the Spirit of God in the person of the Lord

Jesus Christ. Now, if you have your text in front of me,

let me point out to you that he describes the fact that in verse 6, this gospel, this word

of truth, has come to them, and they have, you will notice, the verb, understood it. They

have understood it. There is a mysterious work when men and

women understand the gospel. You will not come to understand the gospel as a result of sufficient

argumentation. Argument, apologetic, is insufficient. It's not unnecessary, but it's insufficient. Because what happens is,

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