The Charitable Impulse

Analysis

BBC

News, Politics

4.6 • 1K Ratings

🗓️ 27 June 2016

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Charity is big business. In the UK, over £9 billion is donated to charitable institutions each year. But fundraising can also be controversial as recent news stories about expensive electricity tariffs, elderly donors receiving incessant requests for donations and the tactics of some "chuggers" have confirmed.

So studies in experimental psychology that reveal which approaches persuade people to be more generous are timely and could offer charities a neat way to raise more money. David Edmonds explores the results of this research - including findings published for the first time. He asks if, by adopting techniques already used by the marketing and advertising industries, charities could transform their fortunes - but at what cost?

Producer Simon Coates.

Transcript

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0:00.0	Thank you for downloading the latest edition of analysis.
0:04.0	In the Charitable Impulse, David Edmonds probes the psychology of Charitable
0:08.8	Giving and what it reveals about why we donate to good causes. What it discovers also provides
0:16.9	insights into forces that affect how we behave. Over to presenter David Edmonds.
0:24.0	Who could object to charities, support for humans in need, the sick, the injured, the disabled, the neglected, the poor.
0:32.0	All great causes, causes everyone. the poor.
0:32.8	All great causes causes everyone can support.
0:36.2	Surely.
0:37.2	Britain's oldest poppy seller who was widowed at the age of 21 has been found dead in
0:41.8	Bristol. A friend has said she was constantly pestered by charities seeking
0:46.1	donations. This is a sensitive time for charities. When 92 year old poppy cellar
0:51.6	Olive Cook killed herself last year, she was suffering from depression.
0:56.4	The story was complex, but her misery had been compounded by a tidal wave of begging letters
1:01.6	from charities, 466 in one year.
1:06.2	A lifelong supporter of good causes, she felt overwhelmed.
1:10.5	Photographs of this old lady, invariably surrounded by poppies, appeared in the papers.
1:16.0	A report found that charities had circulated her details.
1:19.0	Age UK is in the dock this morning, the charities accused by the Sun newspaper of having a relationship with the energy supplier Eon in which Eon pays
1:28.0	Age UK money and Age UK in return recommends Eons deals for the
1:33.7	The olive cook story was just one of several unfortunate headlines for the
1:37.8	charitable sector.
1:39.7	Rob Cope works for Remember a Charity, an umbrella organisation supported by 150 charities including
	...

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