Some artificial flavors are not permitted. How about some artificial intelligence?

I'm David Brian Kachio. Welcome to 2025. Legislatures in 41 states passed more than 100 laws governing artificial intelligence in the year just ended.

This analysis from New York University, some of the laws start today. Marketplace's

Megan McCarty Carino reports. The home of Silicon Valley, California, leads the way with half

a dozen new AI laws taking effect today. Several require more transparency for AI generated content,

says Marianne Waldman Agarwal at law firm Morrison Forster.

You don't want any person or any company to be using artificial intelligence in a deceptive way.

The use of AI-generated or digitally altered content in political ads must now be labeled.

A pair of laws seeking to limit election-related deep fakes

and hold social media platforms responsible for their distribution are currently tied up in court

over First Amendment concerns. But the state does now ban sexually explicit deep fakes.

We see a lot of laws also related to child pornography and child safety and making sure that

AI is captured within those laws.

Attorney Arson Corrinien at Mayor Brown says the home of Hollywood also has new protections

for creative performers.

Companies can't just generate AI content using somebody's image and put it on products for

commercial uses.

State law now mandates more clarity in contracts around the use of digital likenesses, and it

also requires that performers have professional legal representation when considering them.

A second law prohibits companies from using a digital replica of a deceased celebrity without

permission from their estate.

Basically what this does is just codifies it in a separate statute specifically related to AI.

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