Most people are watching this because they want to better their personal brand and in their mind,

they want to better their persona online. Because online allows us to magnify whatever it is we want to

present to the world. So why don't we start with who we are? Too many people show up on social media

to be that facade, not thinking that they need to go any deeper. There's a lot of room and opportunity

for all of us

to step up and say, you know what? If 99% of the world is moving this way, that's an opportunity.

If you just go this way, you're going to stand out. And the whole point of branding is to stand out,

is to differentiate yourself from others. And there's a big gap between who you are and how you

show up in the world. So what we want to do is just close the gap every single day and every single way that we can.

Can you unpack how to discover more of who you are so that you have a more inline personal brand?

Okay, before I answer that question, I think I have to address the elephant in the room, which is... Hey, department family, Omar here.

And before we jump into this conversation, I just wanted to take a brief moment.

Pause for the cause and say thank you.

This is episode 52, which means we've been doing the department podcast for an entire year.

And so whether this is your very first podcast that

you're listening to or watching, I want to say thank you. It might be your 25th. It might be your 15th.

It might be your 52nd. I also want to thank you. Without you, this wouldn't be possible.

And my life has changed completely since starting this podcast. And so I'm grateful for you.

Excited to have back on the show, Chris Doe,

who last year our conversation got viewed over 500,000 times.

So personal branding guru.

And I know you're gonna get so much out of it.

...