The CEO of ELEIKO — Real Chalk #98

Barbell Shrugged

Doug Larson

Business, Training, Fitness, Health & Fitness, Paleo, Weightlifting, Nutrition, Crossfit

4.7 • 2.8K Ratings

🗓️ 22 October 2019

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Eleiko is a world-leading supplier of professional weightlifting, powerlifting and strength training equipment. There’s a strong chance you’ve seen an Eleiko bar in a gym at some point and said, “wow, this is really nice!” And then you actively searched for that bar, every time you returned. They are considered the Ferrari of weightlifting equipment. And after spending a week at the facility in Sweden I could not agree more as to why!

The history and energy that floats around the Eleiko facility in Halmstad Sweden is truly unlike anything I have ever experienced before. The process of making a single piece of equipment is so extensive and impressive that it truly looks and feels like a piece of art. I use to love their equipment, but now I am truly obsessed!

CEO Erik Blomberg describes the company’s mission —

"We work to make people stronger so they can perform better, in sports and in life."

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Show notes: http://www.shruggedcollective.com/rc-eleiko

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

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TWITTER ► http://twitter.com/barbellshrugged

Transcript

Click on a timestamp to play from that location

0:00.0	Ladies and gentlemen, it's Tuesday and it's time to drop another episode of Real Chalk
0:04.0	on you.
0:05.0	This time I flew all the way to Sweden to get this guy on the podcast.
0:08.8	He's the CEO of a Laco sports equipment.
0:12.2	His name is Eric Blumberg and if for any reason you do not know what a Laco is, maybe you
0:17.2	know the word E-Licco.
0:18.6	Sometimes people say it wrong.
0:20.4	But anyway, they are the makers of the finest weightlifting equipment in the world.
0:25.9	If you guys think of like fancy cars, Bentley's Ferrari's, whatever.
0:29.4	These guys are the Bentley and the Ferrari of equipment.
0:32.4	Their barbells are on the stages of pretty much almost every Olympic games.
0:36.3	They have more world records than any other barbell on Earth and they also just make the
0:39.7	sickest equipment I've ever seen in my entire life.
0:42.8	If you've ever touched an Laco bar or used anything that was a Laco, you know for sure
0:47.5	that this is the best of its kind.
0:50.4	You can just tell.
0:51.8	But I'm not here to sell the equipment for you.
0:53.7	What I really want you guys to know is just the story behind the company, how it was built
0:57.7	and you know just a little bit about Eric Blumberg and just you know what he's got going
1:01.3	on.
1:02.3	It's such an amazing company and having been out to Sweden in the factory and watched a
1:07.3	barbell get made from scratch was pretty amazing.
	...

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