The celebrities investing in alcohol brands

Business Daily

BBC

News, Business

4.4 • 796 Ratings

🗓️ 12 July 2023

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

We're in Hollywood, where a rising number of stars are putting their names on wine and liquor products. Is it a sensible investment? Or is the market reaching saturation point?

Reporter KJ Matthews speaks to Bethenny Frankel, businesswoman, philanthropist and star of The Real Housewives of New York.

She launched a pre-packaged margarita line, named Skinnygirl Margarita, in 2009.

Plus we explore the potential of the growing non-alcoholic market for celebrities.

Presenter: KJ Matthews Producers: KJ Matthews and Helen Thomas

(Image: Bethenny Frankel giving a demonstration 2014. Credit: Getty Images)

Transcript

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0:00.0	Whether you call it football or soccer in your part of the world,
0:03.0	match of the day, Africa Top 10 is the podcast bringing you the best of African football.
0:07.6	I'm former Congolese captain Gabriel Zawani and joining me for hosting duties,
0:11.7	Ivory Coast, Yaya Yartouw.
0:13.2	Hi, Yaya Torea.
0:14.8	And Nigeria's F and Oku.
0:16.5	Hi.
0:16.9	Each week, we're trying to decide who makes it to number one on our African football top ten lists.
0:22.6	That's Match of the Day Africa Top Ten from the BBC World Service.
0:26.2	Find it wherever you get your BBC podcasts.
0:29.8	Hello, and welcome to Business Daily with me, KJ Matthews.
0:34.4	I'm in Hollywood, a town where celebrity endorsement is everywhere, and the world of alcoholic
0:40.3	beverages is no exception.
0:42.3	It's a pretty lucrative business to be in, but it's also a great way for them to connect
0:47.3	with their fans and build their brand.
0:50.3	In today's program, I'll be finding out why celebrities are choosing to invest in
0:55.2	wine and spirits. How do they choose the best brands for their brand? And is it a trend that
1:01.1	will last? I'm seeing brands getting stuck in the middle and only the strong survive. And this pendulum
1:05.9	will swing and everybody will be caught holding the bag. This will not go on for much longer.
1:11.8	There is always space for more celebrities.
1:15.5	The celebrities will come and go.
1:17.6	The spirits will come and go.
	...

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