The Cavinder Twins on NIL, Basketball, Business, and Social Media | The Playbook

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Entrepreneurship, Careers

4.9 • 1.9K Ratings

🗓️ 22 June 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this insightful episode of The Playbook, host David Meltzer engages with the Cavinder twins, Hanna and Haley. The college athletes and social media influencers share their journey from the basketball court to the world of entrepreneurship. They discuss the power of community, the importance of authenticity in social media, and how their discipline from sports has shaped their approach to business. They also touch upon their partnership with WWE and their views on the evolving landscape of social media marketing. This conversation highlights the duo's passion for their craft, their shared vision, and the bond that has been their pillar of strength throughout their journey.

Transcript

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0:00.0	This is the playbook.
0:06.7	This day, Meltzer with Dr.
0:07.8	Penoirs, the playbook.
0:08.8	And I got that's right.
0:09.7	You're not seeing double vision.
0:11.0	The ultimate twins, Haley and Hannah Cavendr.
0:14.2	Welcome to the playbook.
0:16.2	Hi, thank you for having us.
0:17.5	Thank you for having us.
0:19.0	Thank you for being here.
0:20.0	I've had so many different athletes on.
0:22.8	And every once in a while, we got some killer twins
0:25.5	out in here, world champions and otherwise.
0:28.2	But I have to tell you with the 1,500 in some episodes
0:33.2	that I love your story.
0:34.9	I love your story because not only are you guys
0:37.8	both extraordinary athletes, but you've learned the game
0:41.8	of community.
0:43.6	And I maybe have a different perspective than a lot of people.
0:47.0	But you guys are creative building community.
0:50.0	Yes, you have brands and yes, you have quote-unquote followers.
0:54.8	But that's a lot different than building a community.
	...

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