4.8 • 2.7K Ratings
🗓️ 20 March 2024
⏱️ 65 minutes
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0:00.0 | I got four words for you. Self-funded cash cow. That is what today's guest |
0:06.8 | Jason Freed has built. He's got this company 37 signals. It's been around for |
0:10.6 | I don't know 25 years and they're very hush |
0:13.2 | hush about their numbers but the only thing he's ever said |
0:15.5 | is that they make tens of millions of profit a year and have been doing that |
0:17.9 | for a long time. |
0:18.8 | In fact, the investor, Jason Lemkin, once said |
0:22.0 | that the two greatest self-funded cash cow companies he's ever seen are Craigslist |
0:27.2 | and 37 signals. |
0:28.8 | And even better, they do this without setting any goals. |
0:31.3 | They work only four days a week during the summers and they spend |
0:33.5 | next to nothing on marketing. And so I was dying to ask Jason three questions. |
0:37.1 | That's what we did in this episode. I said, how did you build this low stress lifestyle |
0:41.6 | company that has no goals and no long-term plans. How do you do that as a |
0:46.8 | CEO? The second thing I asked him was, what was it like being face-to-face with Jeff Bezos when he was |
0:52.3 | negotiating his deal with him. |
0:54.4 | And lastly, I want to know the step by step process. |
0:57.6 | How does he generate massive interest in his products pre-launch? |
1:00.2 | He's done this over and over again. |
1:02.0 | He has this strategy where he uses a founder letter. |
1:05.2 | Pre-launch, and he uses that to generate a lot of interest. |
1:07.9 | I wanted to understand how he does it. |
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