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Political parties are more than a brand.

They're an institutional force.

At their core, they're about values and principles, but for them to work, they also have to be about infrastructure

and organization. Political consultants Gabby Finlayson and Jackie Morgan know that you need

something that's consistent and reliable, like a network that can translate these abstract visions into real votes.

You need a ground game that shows up. You need to make phone calls to get people to the polls.

Finleason and Morgan are Democrats who help candidates get elected.

They've worked in other places, but these days they're focused on Utah, where they both grew up.

A few years ago, they started a consulting company called Elevate Strategies.

And one thing they learned early on, politics is about ideal, sure.

It's also about operations, yes, but sometimes it's just about solving a problem.

You'll hear Jackie first.

It was 2022 and we had a lot of really important elections going on. And, you know, there were a lot of

organizations and a lot of groups who were putting in a lot of important work. But what we found was

there was a lot of new staff that had come into the campaign world and needed training.

Yeah.

Everyone should have the same understanding of the basic structure of knocking on doors and how do you, you know, recruit people to come volunteer and how do you have good conversations with voters in an authentic way?

How can you best support the candidate that you're working with? Those aren't often things that people are taught,

but like that shouldn't be how the world works. Like we should help people and give them as much

information as we possibly can. That's how we've always operated. And we've all worked on separate

...