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The Next Big Idea

The Case for Speechmaking in the Age of Doomscrolling

The Next Big Idea

Next Big Idea Club

Education, Social Sciences, Science, Society & Culture

4.41.3K Ratings

🗓️ 28 May 2026

⏱️ 68 minutes

🧾️ Download transcript

Summary

America's a funny place. It's not a country with a fixed geographic or religious identity. We don't have a common story of divine creation. "What we have," writes Ben Rhodes in his new book, ⁠All We Say⁠, "are words." The words of the founding documents, yes — but also "the words of speeches spoken by Americans who call us to be that better version of ourselves." Ben has spent more time with great American speeches than just about anyone. For eight years, he was a speechwriter in the Obama White House, crafting some of the defining oratory of the era. His new book is a 250-year tour through 15 speeches that built the country, challenged it, and raised its sights. He tells us how FDR changed the course of WWII from behind the lectern, how MLK ad-libbed one of the most famous lines in American history, and what Obama's 2008 speech about race can teach today's politicians about storytelling. And he makes the case that America needs great oratory now more than it has in a long time. 💬 LINES WE LOVED: “Try to imagine American identity without speeches. It's hard to do. It's almost like secular scripture. Think about the Gettysburg Address, Lincoln's second inaugural, the ‘I Have a Dream’ speech or those Kennedy speeches — or, if you're a Republican, the speeches that Reagan gave. I would argue that one of the reasons our politics is so fractured and we can't talk to each other or persuade each other of anything is because we're not doing that anymore.” “Obama used to say to me, ‘Remember that everything we do is just we're trying to tell the best story we can about America and what it can be.’ Not only is every speech a story, but every speech is a chapter in a larger story we're trying to tell.” 🔗 LINKS + SPONSORS: If you enjoyed this episode, you might also like our conversations with Erik Larson, Walter Isaacson, Eric Weiner, and Jill Lepore. Granola ➡️ If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea Incogni ➡️ Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince ➡️ Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi

Transcript

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0:00.0

I'm Caleb Bissinger.

0:01.4

And I'm Rufus Griscom.

0:02.4

And this is the next big idea.

0:04.7

Today, Obama's former speechwriter on why speeches still matter. Rufus, were you a West Wing fan?

0:32.6

Was I ever?

0:34.1

I just relished the show, and I just actually rewatched a bunch of episodes. Totally holds up.

0:39.5

I don't know how we've never nerded out about this. I'm a huge West Wing fanboy. I feel like I can

0:44.7

rewatch an episode at any time. And you're right. It does hold up pretty well, considering that I think

0:51.3

the show debuted in like 1999. Unbelievable. I was in my late 20s.

0:56.3

Yeah, I mean, I was eight years old.

0:58.6

Rubbing it in, as always.

1:00.2

But one thing that I think hasn't aged very well is the character's belief that a speech can solve their problems, right?

1:07.1

That it can change the narrative, that it can maybe even reroute the course of history.

1:11.6

Oratory should raise your heart rate.

1:14.6

Oratory should blow the doors off the place.

1:16.6

In a world of TikToks and reels, infinite scrolling, and a news cycle that moves faster than your thumb can swipe,

1:23.6

the idea of a politician going up to a lectern and talking for an hour?

1:29.6

Yeah, you lost me at lectern. But Ben Rhodes disagrees. Try to imagine American identity without

1:36.8

speeches. It's hard to do. You may recognize Ben's voice. I think I do. He's one of the Pod Save

1:42.7

America guys, right? He is. Yeah, he co-hosts their

1:45.2

foreign policy show, Pod Save the World. But before that, he was Deputy National Security

1:50.3

Advisor and a speechwriter in the Obama White House. So you'd expect him to stand up for speeches,

...

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