The case for language clarity, with Iva Cheung
Grammar Girl: For Writers and Language Lovers.
Mignon Fogarty, Inc.
4.5 β’ 2.9K Ratings
ποΈ 4 June 2026
β±οΈ 29 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
1191. This week, we talk to Iva Cheung, a plain language expert and editor who has helped shape Canada's accessibility standards. We look at what plain language actually means (it's more than just short words and simple sentences) and why it matters for healthcare, legal rights, and everyday communication. Then we explore cognitive load theory, the expertise reversal effect, and why user testing is the secret ingredient most writers skip.
Find more from Iva at IvaCheung.com.
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Transcript
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| 0:00.0 | Gamer Girl here. I'm in Jan Fogarty, and today I'm talking with the wonderful Iva |
| 0:10.4 | Chung about writing with plain language. Iva essentially has a PhD in this topic and has been |
| 0:16.2 | on committees that determine the plain language standards in Canada and teaches plain language writing at two |
| 0:21.8 | different universities. Plus, she's won multiple Canadian editing award. So we are in good hands |
| 0:27.7 | today. Iva, welcome to the Grammar Girl podcast. Thank you so much. This is a huge honor. I've been a big |
| 0:33.3 | fan for a long time. Oh, I am just so grateful to have you here. I've been a fan of your work, too, |
| 0:38.2 | for a long time. So mutual admiration. You know, I can't believe that I've never done a show |
| 0:43.5 | on plain language writing. It's such an important skill to have, and I'm thrilled to have you |
| 0:49.7 | talk about it. But I think there are a lot of misconceptions. So let's start by making sure, you know, |
| 0:55.7 | everyone understands what we're talking about. Yeah, absolutely. And you're right, there are a lot |
| 1:00.1 | of misconceptions. And when I tell people that I do plain language work, sometimes they think that |
| 1:05.1 | it's all about writing short sentences with short words or writing to a certain grade level, right? If it's at a grade |
| 1:12.7 | six level or a grade eight level, then it's automatically in plain language. Unfortunately, |
| 1:17.1 | things are not quite so simple. Plain language does actually have an official definition |
| 1:22.7 | that was adopted in 2014 by the International Plain Language Federation. |
| 1:28.5 | And you'll find variants of it floating around online, but they more or less say the same |
| 1:33.7 | thing. |
| 1:34.2 | And basically what plain language, what the definition says is that a communication is in |
| 1:40.3 | plain language, if its wording, structure, and design are so clear that its intended audience |
| 1:47.3 | can easily find what they need, understand what they find, and use that information to meet their |
| 1:53.8 | needs. And I know that there's a lot to unpack there. So I'm happy to go step by step. |
| 1:59.9 | Yeah, let's first talk about, you know, structure and design. |
... |
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