It's June 21st, 2009, and this is the Candid Frame.

Today's show is going to be a little different because today I'm not going

to be interviewing a photographer,

but rather someone who works with them.

Needing Brown is the co-founder and creative director of Brand Envy,

a company that helps photographers and other businesses with marketing and branding.

I'm of the firm belief that while being a good photographer is important to being a successful

professional photographer, it's actually issues of business like marketing and promotion that inevitably

mean the success or failure of many of photographic business.

It's just not enough to have the latest photographic equipment or be proficient with Photoshop.

There are thousands of photographers out there that can claim the same pedigree.

Ultimately, it's about a photographer's ability to identify what is unique about them in the work

and market that and deliver it consistently to a client that results in a career outliving the competition.

So while today's guest can't speak to what it means to be a photographer,

she does offer some important thoughts as to what it takes to have a successful career as one.

So sit back and enjoy our conversation with Nadine Brown.

Well, good morning.

Good morning.

Thank you for doing this.

Of course.

First, let's talk about lost luggage and brand envy.

And tell our listeners what those two companies are about and your role in both of them.

...