Welcome to the business of watches, the Houdinke podcast where Herology meets high finance,

and we go behind the scenes to talk to the executives at the heart of the watch industry.

This week, we're in Hoolstein, Switzerland, at the headquarters of ORIS for a chat with Rolf Studer,

the brand's chief executive officer. We talk about ORIS's history, and its perennial challenger role is a brand that promises

to deliver the best value possible with its distinctive designs and unique positioning that

offers customers the chance to be part of something different.

But first, I'm joined by my most excellent colleague, Houdinke, editor

Tantan Wang, who's just back from Geneva and watches and wonders.

Tantan, welcome. Thank you for joining me. Thank you, Andy. It's always good to be here.

Excellent. So I just saw you very recently at Watches and Wonders. You are a total Renaissance man

for Houdinke this year, writing great pieces, taking photos, charming all the brand representatives

that you met. Eddie, you know, at this point point i guess we're over a week out from

that any big takeaways or standouts that you're still thinking about uh from watches and wonders

26 yeah that's a great question uh it's it's funny because i think this still feels too soon

to have properly digest everything you You know, watches and wonders is

such an overwhelming experience in the quantity of both people and watches you get to see in a very

short time. You know, to us, I think working during watches and wonders a week kind of feels like

an eternity, but, you know, it's not all

that much when it comes to how many watches you're seeing. So, you know, so I've still been thinking

about that, obviously, partially for selfish reasons to think about, you know, what watches I might

dream about one day. But overall, people have, I think, said this, but I think it's a very true point.

This year felt like a very commercial year.

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