Welcome to the business of watches, the Haudinky podcast where horology meets high finance,

and we go behind the scenes of the watch industry to find the economic drivers making things tick.

I'm your host, Andy Hoffman.

This week, we're back in LaSho de Fall to get to the real heart of watchmaking on an industrial scale.

Movement maker La Jou Perre is growing fast, from less than 10,000 movements, a little more than half a decade ago, to about 200,000 per year now.

The company, controlled by Japan Citizen Group, has even attracted investment from LVMH,

which has acquired a minority equity stake following the development of a solar quartz

movement that's now driving Tag Hoyer's revive Formula One watches and seen on

F1 racetracks around the world. We sit down with Jean-Claude Egan, the Lajou Parais, chief

executive officer. He gives us a lowdown on what it takes to make watch movements to supply

the Swiss industry and beyond.

But first, we get personal, with a brand new non-profit organization launched in Switzerland

to develop watch industry Savois-Fier and Métje Desart for young watchmakers.

It's called Tadco's.

Now, there's a competition to win specialized and costly watchmaking machines,

as well as time and instruction with masters to learn how to use them.

There's also a series of limited edition brand collaborations celebrating these specialized skills.

Baudoin Vinesse of the French Language podcast Tourbion Watch tells us why he started Tadco's,

how it works, and the personal connection that gives the initiative its name.

Baudoin, Van S. of Torbillon-Watch and now Tad-Cose, a new non-profit watch-making skills development organization here in Switzerland.

Welcome to the business of watches.

Thank you, Andy. Thanks for having me.

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