We have something that most companies crave and it's clarity of purpose.

You know, we're, like I mentioned earlier, we're Wynmark the resale company and our mission is to provide resale for everyone.

So when you have a mission that is pure and it's communicated often, right?

It takes the emphasis off of one person and it focuses it on the company and the opportunity.

I'm Mary Long and that's Brett Hefiz, CEO and Chairman of Wynmark, a company that's in the business of secondhand stuff.

It's the franchise of resale brands, including Play-Dose Closet, Once Upon a Child and Play-It-Again Sports.

Hefiz joined Montleafool Canada's Jim Gillies for a rare interview about how Wynmark stands out in the business of resale.

It's focused on sustainability, setting up a company that's not dependent on Hefiz's leadership and a look at Wynmark's franchise-aic process.

First off, I want to commend you for your most recent quarterly earnings press release, the Q1 2023.

And Fools, I'm going to read the entirety of the press release here just because it tickles me.

That some total commentary was and I quote, 2023 is off to a good start and quote, commented Brett Hefiz, Chairman and Chief Executive Officer.

It's not possible for me to tell you how much I love the brevity of that type of press release because you know, a lot of press releases from a lot of companies are longer.

And I like that you kind of seem to prefer letting your results do the talking.

In that press release, you give, and you've done this for a while, you talk about the number of franchises you have in operation.

So at the most recent one, you had 1297 operating, 70 awarded, but not yet open and quote, over 2800 available territories.

And I believe you just started mentioning the territory number, but midway through 2021, if my notes are correct.

But what does an ideal franchise look franchisee look like to you as you're slowly growing your franchisey base? What does what does the ideal person look like or group look like to you?

Yeah, I wish there was a test that we can give our high performing franchisees and replicate that that that has not been fruitful to try and do that, but there really isn't a ideal candidate.

But in terms of background, what we found, however, is what we try to do in our screening process is we try to screen people that are both operationally qualified and financially qualified.

So you have to have a certain net worth to be involved because it takes some capital to get started.

Thanks support you, but we want you to have a very conservative balance sheet coming into the relationship because things can happen.

Sometimes growth happens and you need more capital than you thought and it's a good thing, not a bad thing.

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