The Business of Rebranding and Owning Your Success with Weezy of Decisions, Decisions
She's So Lucky
She's So Lucky
4.8 • 2.5K Ratings
🗓️ 18 March 2025
⏱️ 73 minutes
🧾️ Download transcript
Summary
#283: What does it really take to start a string of successful businesses?
Today, I’m sitting down with Weezy, CEO and founder of TrapHAUS, WTFMedia Studios, and co-host of Decisions, Decisions, to talk about the messy, uncomfortable, and necessary transitions in business and creativity.
From rebranding her podcast, to tackling serial entrepreneurship, Weezy opens up about embracing change, handling internet criticism, and leveling up in business.
Together, we dive into the power of reinvention, navigating partnerships, and why sometimes, breaking up—with a brand, or an old version of yourself—can be the best move you make.
Resources:
- Check out my new brand Spacious Rituals and get your virtual planner for 2025!
- Subscribe to my Substack, Balance with Les
- Follow Weezy on Instagram
- Check out WTF Media Studios
- Listen to Decisions, Decisions
- Book your workout class at TrapHaus and use code BALANCED to get $10 off your first class at checkout!
Keep in touch with Balanced Black Girl:
- Get your tickets to our April 3 live show in NYC.
- Get your tickets to our April 5 live show in Washington DC.
- Shop limited-edition Balanced Black Girl merch
- Watch on YouTube @BalancedBlackGirl
- Follow on IG: @balancedles @balancedblackgirlpodcast
- Follow on TikTok @balancedles
- Visit our website at balancedblackgirl.com
Sponsors:
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- Deinde | Fight inflammaging with Deinde skincare. Go to deinde.com and use code BALANCEDLES at check out for 15% off your first purchase.
- Seed | Take care of your gut health with Seed. Go to Seed.com/balancedles and use code BALANCEDLES to get 25% off your first month.
- Rocky Money | Rockey Money is a personal finance app that finds and cancels your unwanted subscriptions, monitors your spending, and helps lower your bills so that you can grow your savings. Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to www.rocketmoney.com/balancedles
- Honeylove | Treat yourself to the most comfortable bra on earth and save 20% Off sitewide at honeylove.com/BALANCEDLES
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Transcript
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| 0:00.0 | The following podcast is a Dear Media production. |
| 0:10.4 | Thank you so much for tuning into Balance Black Girl. |
| 0:13.0 | My name is Les, and I am so happy to have you here. |
| 0:16.0 | I've been podcasting for six, almost seven years, and I've interviewed so many different types of guests over the |
| 0:22.5 | years and have had amazing conversation, so grateful to have sat down with so many of the people |
| 0:26.8 | that I've sat with. But I have to say a recurring theme for me is I actually really love |
| 0:31.2 | sitting down with other podcasters because podcasting is just its own weird art and science. |
| 0:38.6 | And though it may sound and look like we're just sitting here talking, |
| 0:42.8 | there is just a way to do it. |
| 0:44.9 | And so when you sit down with other people who are seasoned podcasters, |
| 0:48.5 | things just flow in ways that, you know, it's really, really special. |
| 0:52.9 | And today is one of those episodes. So I am joined today by |
| 0:56.3 | the incomparable Miss Weese. You may know her from Decisions Decisions, formerly known as Horrible |
| 1:01.9 | Decisions. And in this episode, you actually learn a really different side of her. We really get into |
| 1:08.7 | the entrepreneurship bag, because what you may not know about |
| 1:12.0 | Weese, she's a serial entrepreneur who has opened several really successful businesses that |
| 1:17.6 | people may not even link to her, know that she's behind. And so we really get into how she balances |
| 1:23.9 | her different businesses, the different ways that she approaches teams, how she works |
| 1:28.2 | both on camera digitally, but also runs brick and mortar businesses. So if you're someone who |
| 1:33.7 | is interested in podcasting, you're interested in entrepreneurship, you're interested in having |
| 1:37.9 | various businesses and entities and creating something out of nothing, I think that you will |
| 1:43.0 | enjoy this episode. Now, of course, |
... |
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