The Business of Horticulture

Growing Joy with Plants - Wellness Rooted in Nature, Houseplants, Gardening and Plant Care

Maria Failla- Happy Plant Lady and Author of Growing Joy: The Plant Lover's Guide to Cultivating Happiness

Education, Wellness, Gardening, Leisure, Eco Therapy, Nature Therapy, Self Care, Health & Fitness, Houseplants, How To, Home & Garden, Mental Health, Plants

4.8 • 912 Ratings

🗓️ 13 August 2024

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you level up from being a casual plant lover to a true pro in the horticulture industry? What does it take to become one? There are plenty of things we don't get as hobbyists about the horticulture industry—so much more happening behind the scenes than we can imagine. Fortunately, Leslie Halleck, a favorite guest on the podcast and one of my best plant friends, is here to tell us about how the horticulture industry works and how you might become part of it! In this episode, we learn:[03:45] How to turn plant passion into a horticultural career[06:54] What is Leslie's background in horticulture?[14:46] Don't let shorter days dim your plant's shine with Soltech grow lights![17:01] Nourish your plants with Espoma’s premium organic products![18:42] Leslie’s career transitions[23:04] What other jobs are in the horticulture field?[24:52] How do plants get from farm to store?[29:23] What affects plant prices and availability?[34:58] What are the common mistakes aspiring plantrepreneurs make?[40:53] What are the educational pathways in horticulture?[48:49] Why is horticulture mostly family businesses?[51:48] Women's positions in a male-dominated horticultural sector[53:27] Leslie’s new horticulture business courses + coaching programs[01:00:37] Where can you find out more about Leslie?Mentioned in our conversation:Cultivate '24Tropical Plant International Expo (TPIE)COURSE: The Business of HorticultureCOURSE: The Business of Selling Plants'Tiny Plants' by Leslie HalleckProfessional Horticulture Program | Longwood GardensHorticulture Classes | New York Botanical GardenMaster Gardeners - American Horticultural Society For a deeper look into the processes behind the plant industry,check out the full show notes and blog here!Follow Leslie:WebsiteCoachingInstagramFacebookXPinterestYouTubeThank you to our episode sponsors:Soltech SolutionsCheck them out at soltechsolutions.com and get 15% off with code "bloom15".Espoma OrganicVisit espoma.com to find your local Espoma dealer or check my Amazon storefront. Follow Maria and Growing Joy:Order my book: Growing Joy: The Plant Lover's Guide to Cultivating Happiness (and Plants) by Maria Failla, Illustrated by Samantha LeungJoin the Bloom and Grow Garden Party Community Platform & App AKA the plantiest and kindest corner of the internet! Get your FREE 2-week trial here!Take the Plant Parent Personality Quiz (Get the perfect plants, projects and educational resources for YOUR Lifestyle)Support Bloom and Grow Radio by becoming a Plant Friend on Patreon!Instagram: @growingjoywithmariaTiktok: @growingjoywithmariaSubscribe to the Growing Joy Youtube channel! /growingjoywithmariaWebsite: www.growingjoywithmaria.comPinterest: @growingjoywithmaria

Transcript

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0:00.0	There is so much we do not understand about the horticulture industry as hobbyist plant friends.
0:05.2	I have recently begun to understand this as I feel like I've kind of infiltrated the horticulture industry
0:10.4	as I've started speaking at conferences and meeting more businesses in the
0:14.4	spaces this podcast has grown. I actually speak to the industry about you, the
0:18.8	customer, the consumer. I'm like your biggest cheerleader for the industry.
0:22.0	But usually when I talk to someone who's in the horticulture industry
0:25.1	when I go to these speaking opportunities, my jaw drops when I learn about
0:28.6	how much love and effort it takes to get the plants,
0:31.0	we love to the garden centers, the plant shops into our homes.
0:34.7	There is so much more that goes on behind the scenes that you can ever dream of.
0:38.2	And today, Leslie Hallick, a favorite guest of the podcast is pulling the curtain back to help us learn about how the horticulture industry works and how you might become a part of it. Welcome to the Growing Joy with Plants Podcast, where we not only learn how to
0:58.0	care for plants successfully but how to simply and affordably use our
1:01.6	plant babies to cultivate more joy in our lives by doing so.
1:05.6	I'm Maria, former plant killer turned happy plant lady, author of Growing Joy, The Plant
1:10.3	Lover's Guide to Cultivating Happiness, Speaker, Podcaster, and most importantly,
1:14.6	your new best plant friend.
1:16.1	On Growing Joy with Plants, you'll find conversations about house plant care, gardening
1:19.9	tutorials, and wellness through the lens of plants.
1:23.0	Plant care is self-care on growing joy.
1:30.0	Hello,
1:33.0	friends. Welcome back to Growing Joy. If you're new here, I'm Maria. I am here to help you
1:37.1	care for plants and grow joy while doing so.
	...

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