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The Journal.

The Business of Dua Lipa

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.25.8K Ratings

🗓️ 7 February 2022

⏱️ 16 minutes

🧾️ Download transcript

Summary

Dua Lipa is one of the biggest pop stars of the past two years. WSJ Magazine contributor Alan Light - and Dua Lipa herself - explain how a pivotal decision in 2020 helped fuel her success, and why she's decided to launch a newsletter and a podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

At the beginning of 2020, the pop star Duolipa was preparing to release a new upbeat dance

0:11.3

album.

0:12.3

But before that date came the pandemic hit.

0:15.3

And suddenly there were a lot of reasons why putting out an album at that particular moment

0:19.6

was a bad idea.

0:21.5

The cons were enormous.

0:23.4

That's Wall Street Journal magazine contributor and music journalist Alan Light.

0:26.8

I mean, if you made a list, there was no logical reason that you should go forward with

0:31.9

putting out an album weeks into a pandemic rather than trying to put the brakes on and wait

0:37.3

and let things shake out and come up with a strategy when you have more information.

0:42.4

A lot of other artists were delaying their albums.

0:45.0

Movie studios were pushing back releases.

0:47.4

The entire entertainment industry was scrambling.

0:50.8

Most musicians were really scrambling to push back their release and say, let's wait and

0:55.4

see how this sorts itself out because if we can't promote, if we can't tour, how's anybody

1:00.8

going to hear anything?

1:02.1

What mood is anybody in?

1:03.4

What kind of musical they want to listen to?

1:06.2

Recently, Alan met with Duolipa in a cafe on the west side of Manhattan, where she told

1:11.3

him about that moment.

1:13.3

So when the pandemic happened and everyone was worried about the album and whether we

1:19.2

should release it, I was just like, you know, maybe it's just...

...

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