The Business of Covid Golf - Where The Industry has Been and Where It’s Going with Tom Cox, CEO of GolfBalls.com

golf SMARTER

Josh Karp

Golf, Sports, Society & Culture

4.3 • 577 Ratings

🗓️ 27 April 2021

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

790: If you receive emails from any golf company at all, chances are GolfBalls.com is one of them. For nearly twenty years GolfBalls.com has focused on customization of balls, hats, towels, and a variety of golf products. They’re also the creators of the incredibly helpful AlignXL customized alignment aid on any ball you choose. Tom Cox is the founder and CEO of GolfBalls.com and is this week’s featured guest talking about his business, the golf industry’s prognosis post-Covid, and the advantages and struggles encountered as the CEO of a high profile golf company. We’re on the countdown to celebrate 800 episodes of the Golf Smarter podcast on July 6, 2021. Per your suggestions, host Fred Greene will be interviewed on how his game has changed hosting the longest running golf podcast. But what have you learned? Please share your greatest take-away from our show, or maybe you want to ask Fred a question that you need answered. Just call the Golf Smarter Hot Line at 415-761-1498 and leave your best take. We’ll include it in the episode! Get it in by the end of the US Open on Sunday June 20 to be included. 415-761-1498. This week on Golf Smarter Mulligans 106, is our last episode featuring the late Tony Manzoni for 2021. Tony had some pretty influential friends in the golf world, and he shares his best tips and insights this week.Tony’s book “The Lost Fundamental: One Simple Move. Better Golf Forever.” is available once again in either paperback or kindle formats. Find it at https://www.amazon.com/Lost-Fundamental-Simple-Better-Forever-ebook/dp/B07MZFSPBW/ref=sr_1_1?keywords=tony+manzoni&qid=1583280371&sr=8-1. The Lost Fundamental video is also available online! If you’re interested, please send your request to host Fred Greene at golfsmarterpodcast@gmail.com. Find out more about the fund and everything we have gathered about Tony at https://GolfSmarter.com/tonyFor exclusive content and first access check out Corrected Mistakes on Substack: https://substack.com/@correctedmistake Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Golf rounds were off about 35 or 40 percent and by the end of the year, I believe December
0:07.6	they were up about 35 percent for the full year that was up double digits, if I'm remembering
0:13.0	correctly, about 15 percent. As we entered this year, we've kind of seen that behavior stay.
0:18.7	Well, like we haven't entered a really busy period that we
0:21.8	kind of once courses started opening again, but we think the first half of the year we're going to
0:26.6	see a lot of growth. Rounds are going to be up in rounds the second half of the year. If the weather's
0:32.4	good, could be flat with last year, which would actually be fantastic. For our business, that means our business is going to continue to grow because the e-commerce
0:41.1	changes, the kind of the shift from buying in a store to buying online.
0:45.5	Golf behavior may go back to doing other sports and other things.
0:48.7	I think the shift to e-commerce, which certainly benefits us, is a permanent change.
0:54.8	Golf Smarter, number 790.
0:58.1	The Business of COVID Golf, where the industry has been and where it's going,
1:02.8	with Tom Cox of Golfballs.com.
1:05.5	This is Golf Smarter.
1:08.4	Sharing stories, tips, and insights from great golf minds to help you lower your score
1:13.5	and raise your golf IQ.
1:16.1	Here's your host, Fred Green.
1:18.5	Welcome to the Golf Smarter Podcast, Tom.
1:21.2	Great to be here, Fred.
1:22.8	Great to have you on.
1:24.8	You're one of those interesting characters that I like to bring on the show every so often and more often than I hope because you have a different perspective of the golf world. You come to it from the industry side, not the green grass side.
1:39.3	I'm a particularly mediocre golfer.
	...

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