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investing is risky.

I'm Nicole Lappin. Hood Financial LLC, LLC, investing is risky.

I'm Nicole Lapin, the only financial expert you don't need a dictionary to understand.

It's time for some money rehab. fascination with the cosmetic for and after picks. I think it is such a fascinating business.

Today I nerd out on the business of Botox with Nicky Levy, the CEO and founder of

Alchemy 43, an Aesthetics brand specializing in cosmetic micro treatments. And yeah, we go down a rabbit hole of trendy procedures and Botox pricing

so for anyone else who has a guilty pleasure fascination with the world of

cosmetic procedures I got you but if you don't share this niche interest, don't worry

Nicki and I cover so much more. In our chat, we use the cosmetics industry as a case study to talk about more important

parts of any business, like unit economics, marketing patents, entering a crowded market and naming your business.

Here's our conversation.

Nicky Levy, I am so excited to say welcome to money rehab.

Thank you so much, happy to be here with you.

I'm happy to see you.

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