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Vibe Check

The Business of Black Women: Ashley Cunningham

Vibe Check

SiriusXM

Society & Culture

4.91.8K Ratings

🗓️ 6 March 2026

⏱️ 45 minutes

🧾️ Download transcript

Summary

On this episode of Vibe Check, Saeed and Zach kick off the return of the Hey, Sis mini-series with special guest Ashley Cunningham, owner of Bad Ash Bakes in Pasadena, California. Ashley talks about starting out in cooking competitions at just 16, working as a line cook, and later becoming a private chef for NBA players before launching her baking business. She also shares how going viral during the pandemic helped jumpstart her career in baking, and the highs and lows that come with social media virality. Ashley also reflects on building a brand rooted in her tagline: “Love Made Visible.” Order cookies every 3rd week of the month at www.badashbakes.com

Transcript

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0:00.0

Girl.

0:04.6

Good to see you.

0:06.5

So good to see you.

0:08.2

Is that cookies I smell?

0:09.8

Do I smell a cookie?

0:11.7

Are there baked goods?

0:12.6

Snicker doodle?

0:13.6

Oh, not a snickerdittle.

0:14.9

A snickers?

0:18.2

An OG throwback.

0:20.9

Do you know people still at book events will give me Snickers because of a joke we made?

0:26.7

It had to have been three years ago.

0:28.1

Yeah, three years ago, I would say.

0:29.5

It's going on four years ago.

0:31.2

Three years, five wars ago.

0:33.0

Yeah, five years ago.

0:36.3

Two administrations ago. Two administrations ago.

0:38.0

Two administrations ago.

0:39.2

Well, let's get into it.

0:40.5

I'm Saeed Jones.

0:41.8

And I'm Zach Stafford.

0:43.1

And you are listening to VibeChek.

...

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