The Business of Belief with Tom Asacker

The Unmistakable Creative Podcast

Srinivas Rao

Society & Culture

4.8 • 1K Ratings

🗓️ 18 January 2017

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Belief is what drives people’s decisions. This has to do with people’s desires. Their desires drive their beliefs and their beliefs drive their actions, period. It’s as simple as that and it’s as complex as that that because people are unaware of this. We are being pushed and pulled by our environment. We’re just trying to make it through the day: have a decent day, have nothing go wrong, and at the end of the day flip on Netflix. That’s what’s going on in the marketplace. When you get somebody to adopt what you do, you’re getting somebody to switch one belief for another belief and then going back on autopilot. – Tom Asacker

Tom Asacker is the author of The Business of Belief and sought after speaker who has lectured on innovation, strategic communication, the customer experience, and marketplace trends to corporate, association, and university audiences around the world. As an independent business consultant, he’s advised start-up ventures, NPOs, and Fortune 500 companies on innovation, emerging trends and strategic brand development and communication.

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Transcript

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0:00.0	And belief is what drives people's decisions.
0:04.0	And then I started to unpack belief, and I realized, wow, this has to do with people's desires.
0:12.0	So their desires drives their beliefs and their beliefs drive their
0:16.2	actions period. It's as simple as that and it's as complex as that because people are unaware of this. You know, we're walking
0:25.8	through life, not thinking about everything that we do, it's impossible. So we're
0:32.0	being pushed and pulled by our environment and we're just trying to make it through the day. Have a decent day, have nothing go wrong, and at the end of the day, flip on Netflix. And that's what's going on in the marketplace. So when you get somebody to adopt
0:48.1	what you do, all they're doing is switching one belief for another belief and then going back on you know autopilot.
0:54.5	I'm Sreeny Rao and this is the unmistakable creative podcast where you get a window into the stories and insights of the most innovative and creative minds who started movements, built driving businesses, written best selling books and created insanely interesting art.
1:13.1	For more, check out our 500 episode archive at unmistakable Creative.com. Do you hear that? It might sound like nothing to you, but it's actually the sound of nuclear, wind and solar energy.
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	...

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