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A Bit of Optimism

The Business Case for Good Manners with etiquette coach William Hanson

A Bit of Optimism

The Optimism Company from Simon Sinek

Self-improvement, Careers, Business, Management, Education

4.81.9K Ratings

🗓️ 15 July 2025

⏱️ 55 minutes

🧾️ Download transcript

Summary

Good manners aren’t just about being polite — they’re about making other people feel seen.

Transcript

Click on a timestamp to play from that location

0:00.0

This episode is brought to you by True Classic. I'm so proud that True Classic is a sponsor

0:04.6

because I really like their company and I really like their CEO and I really love their

0:09.8

clothes as well. I've been wearing their t-shirts long before they became a sponsor. Do check

0:14.1

them out. What are some of the specific things that you have seen that a lot of people get

0:20.6

wrong?

0:21.1

When you are having a conversation at a networking event, cocktail party, whatever it is, a lot of people, sort of what you'll be doing a story about, a skiing accident, for example, that you've had.

0:31.5

You were on, you were skiing 10 years ago, you had some accident.

0:34.8

And most people seem to, so we'll listen to that and will be thinking,

0:38.2

what story do I have about an accident I've had on holiday? Rather than, let me ask you a follow-up

0:43.4

question. Let you have that moment, whereas people are obsessed with trying to match or beat the story

0:49.3

and it becomes competitive. Because we have become so insecure, I think, generally, people

0:53.9

feel that they need, or they feel they need, again, to bond. Oh, to bond, I've got to say that I've gone through the same process as you. That's very tiring.

1:01.5

It is said that manners maketh the man. And that was also said in the 14th century. So, 600 years later, do our manners really say something about who we are? According to

1:14.5

William Hansen, our manners absolutely say something about who we are, but not for the reasons

1:20.4

most people might think. William is an etiquette coach from England and the executive director

1:25.8

of the English Manor, an etiquette and protocol coaching company.

1:30.3

And his latest book, Just Good Manners, is now available in the US.

1:34.3

So he knows a thing or two about how to use our cutlery and a lot more.

1:40.3

Where most people think that Good Manners is is about showing off or trying to look or sound

1:46.7

upper class, in reality good manners are about making other people feel like they matter,

1:53.5

which is a very good reason why we should all practice good manners. This is a bit of optimism.

2:04.7

We should talk about etiquette.

...

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