This TED Talk features social impact strategist Wendy Woods, recorded live at TED at BCG 2017.

A few years ago, all the developed countries in the world, the wealthier ones, and all of the charities,

together donated about $200 billion to developing countries in the world,

the ones that bear most of the burden,

the heaviest burden of the world's biggest problems,

poverty, hunger, climate change, and inequality.

That same year, business is invested in those same countries,

$3.7 trillion. Now, I get to travel a lot in my work,

and I'm privileged to see the amazing things that NGOs and some governments are doing

with some of that $200 billion,

helping malnourished children or families that don't have access to clean water,

children who wouldn't be educated otherwise.

But it's not enough,

because the biggest problems in our world

need trillions, not just billions.

So if we're going to make lasting and significant progress on the big challenges in our world, we need business, both the companies and the investors,

to drive the solutions. So let's talk about what business should do. And when I say that, you probably

think that I'm going to talk about corporate philanthropy or corporate social responsibility.

CSR is the norm today. And it's very useful. It provides a route for corporate generosity,

and that generosity is important to many corporations' employees and customers.

But you know what?

It's just not big enough or strong enough or durable enough

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