The Brussels Report Podcast Episode 39 - with Philip Weiss
The Brussels Report Podcast
BrusselsReport.eu
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🗓️ 15 November 2024
⏱️ 26 minutes
🧾️ Download transcript
Summary
Philip Weiss is the founder of ZN, a digital agency working with companies, political institutions and organizations on how to use the Internet to integrate and transform business and communication. In 2012, he wrote the book ‘Hyperthinking’, defining the mindset needed to survive and thrive in the age of networks. Whilst studying Philosophy, Politics and Economics at Oxford, Philip Weiss launched two college magazines, started the first student radio station on a full FM licence in the UK, and received the Young Achievers Award from HM the Queen. He was chairman of IABC Europe (International Association of Business Communicators) in 2012 and organised Eurocomm, the regional conference of the organisation in Brussels. In 2009, Weiss helped co-found TEDxBrussels.
In this episode of the Brussels Report podcast, BrusselsReport.eu editor Pieter Cleppe discusses the following topics with him:
- How has lobbying and influencing at the EU policy level evolved over the past 25 years in Brussels?
- How does the ZN Consulting annual ranking of digital EU policy influencers work?
- What to think of the various social media platforms: Twitter/X, Facebook, Linkedin, Instagram, TikTok, Telegram?
- Looking at debates like Brexit and TTIP, what can we learn about the importance of - digital - communication?
https://twitter.com/euinsidereu/status/1850853582871965942
https://twitter.com/ZNConsulting/status/1851925422268625339
https://twitter.com/ZNConsulting/status/1843665576121737556
https://twitter.com/ZNConsulting/status/1837195504934850665
Transcript
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| 0:00.0 | The Brussels |
| 0:02.0 | The Brussels Report Podcast |
| 0:10.0 | Welcome to this new episode of the Brussels Report podcast. |
| 0:19.0 | My name is Peter Klepper and I'm very happy to have with me today as my guest, Philip Weiss, |
| 0:25.2 | who's the director of ZN Consulting. |
| 0:29.9 | So welcome, Philip. |
| 0:31.2 | Glad to be here. |
| 0:32.9 | So in terms of introducing you, |
| 0:35.3 | you have three passports, Belgian, German, British, connection |
| 0:44.5 | with India as well, as I understand through your wife. |
| 0:47.1 | But the reason I invite you here is because you have 25 years of experience in the Brussels EU policy bubble, right? |
| 0:58.0 | Absolutely. |
| 0:59.0 | And you have a special focus on digital communication. |
| 1:07.0 | Yep. |
| 1:08.0 | So I don't think I have to explain to listeners that digital communication has become a lot more |
| 1:17.4 | important, but specifically focused on EU policy. |
| 1:20.6 | Could you tell a bit more about that, the importance of Twitter, all these channels |
| 1:27.0 | today that are basically driving the conversation |
| 1:32.5 | as opposed to when you started 25 years ago? |
| 1:35.9 | Yeah, I think we need to understand the traditional model of lobbying and communication in Brussels, |
| 1:45.6 | which was very technocratic. |
| 1:52.9 | You know, I think traditionally people came with a policy file, a dossier, and they would say, |
... |
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