This is Paul Adamson and welcome to In Conversation, the regular podcast of my online magazine InCompass.

I chat informally with personalities from a wide variety of backgrounds on a wide variety of subjects.

If you like this podcast, you can go to the magazine's website, Encompass-Europe.com,

or any of the main platforms for free access to all the podcasts to date. I hope you enjoy this

conversation. My guest is Annu Bradford.

Annou Bradford is the Henry Elmose Professor of Law and International Organization

and director for the European Legal Studies Centre at the Columbia Law School.

Welcome to the podcast, Anum.

Thank you so much, Paul. I'm delighted to be here.

We're going to talk about the book which

had an incredible effect called The Brussels Effect, How the European Union Rules the World,

and the paperback edition, which has recently come out also, which also gives me an excuse to

talk to you about it. I mean, when the first book first came out, I must admit, I sort of held

back because a long line,

a long queue phone immediately if people wanted to talk to you. And the longer I waited, though,

the longer the line seemed to be. So I finally now have this moment to get a hold of you to talk

about the book. And my first question is rather, rather personal before we get into the detail

of some of the arguments you make in your book.

You say in the introduction that you actually first coined the phrase that Brussels effect back in 2012.

But the book obviously came out last year to enormous popularity.

Were you surprised by the reaction the book received when it first came out?

Well, Paul, I certainly was just genuinely and deeply delighted.

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