The Broadcast Clock

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.8 • 27.5K Ratings

🗓️ 3 September 2013

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

There’s a term that epitomizes what we radio producers aspire to create: the “driveway moment.” It’s when a story is so good that you literally can’t get out of your car. Inside of a driveway moment, time becomes elastic–you could … Continue reading →

Transcript

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0:00.0	This is 99% invisible. I'm Roman Mars.
0:03.6	Ready, open on Roman. Open.
0:05.6	Open. Open. Go.
0:07.8	When I'm not making radio, I listen to a lot of radio, more than most people can imagine.
0:14.9	Set a down clock for 4.30, please.
0:17.0	My earbuds are constantly lodged in my ears
0:20.0	so that I can press play and listen to radio at any moment that doesn't require me to talk
0:25.2	or listen to an actual human being in the real world.
0:28.4	All right, well now is the moment in our show where we endorse.
0:30.8	Management oversight by Tori Malatia.
0:32.6	Audio newspaper for a visual world.
0:34.6	Sure!
0:35.6	Answer me this podcast.
0:37.6	The shows produced by speaking into microphones.
0:39.5	Hello to Jysosic.
0:40.5	I'm stand by to open Julia. Whether I'm honored to be honest with us. Stand by to open Julia.
0:44.0	Whether I'm walking on secret stairs or doing the dishes, open, or driving the car.
0:49.0	You're there, but you're somewhere else too.
0:51.0	We producers aspire to create driveway moments, T.M. Story is so good that
0:57.2	listeners can't leave their car until they're over. I think part of what makes a driveway
1:01.5	moment is the end of that moment when you realize what time it is.
1:05.7	You could have been staring at a clock all along, but for a while, for once, it had no power over you.
	...

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