The Broad Experience 41: Stop fixing women, start fixing companies

The Broad Experience

Careers, Society & Culture, Business

5.0 • 592 Ratings

🗓️ 2 June 2014

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this show my guest says it's not women who need to lean in, it's companies. At a time when women are 60% of university graduates, 51% of the population and make 80% of purchasing decisions, why, she asks, do most companies still expect women to change their behavior if they're going to excel in the workplace? She says it's corporations that need to adapt to the new reality. But how long will it take?

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready with me, gym edition. First thing, your watch. Who else is going to track your workout? Play some tunes and celebrate your new personal best. The new Samsung Galaxy Watch 8 is the ultimate health coach powered by AI. Save £114 pound with Galaxy Watch 8 at Vodafone on a 24-month connectivity plan ordered by the 2nd of September. Visit your local Islington Vodafone store today.
0:23.8	Saving against connectivity and device, eligibility, credit checks in terms of apply.
0:26.8	Compatible smartphone, Vodafone airtime plan, Samsung accounts and health app required.
0:28.7	Intended for general wellness and fitness only.
0:39.3	Welcome to the broad experience, the show about women, the workplace and success.
0:40.6	I'm Ashley Milthight.
0:46.0	This time on the show, why should women have to change themselves to fit in with company culture as one famous book advocates?
0:49.0	I just think she could have used all of her power and all of her understanding to much more clearly tell
0:55.9	companies to lean in. I mean, she could have written the same book and just called it companies
1:01.5	lean in. Coming up, stop fixing women, start fixing companies.
1:08.9	Aviva Wittenberg-Cox is CEO of 21st, a consultancy based in Europe. She and her
1:14.4	colleagues work with companies who are serious about getting a good balance of men and women in top
1:19.4	roles. I found out about her work as she writes regularly for the Harvard Business Review blog,
1:24.4	and her message doesn't vary. She says it's time for the world's corporations
1:28.8	to update their attitudes to match reality. And reality is that around 60% of university graduates
1:35.3	around the world are women. Women make 80% of purchasing decisions. And research shows
1:41.3	companies with a good balance of men and women in management and on boards do better than other companies.
1:47.6	Still, most of the emphasis so far has been on getting women to change to climb the ranks.
1:53.0	Aviva is out to change that.
1:55.5	She was brought up in Canada, but she's lived in Paris for years.
1:58.9	When we spoke, I was in London, she was in Paris,
2:01.4	she just got back from a work trip to Mumbai
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Broad Experience, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Broad Experience and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.