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Under the Influence with Jo Piazza

The Bright Side of Not Drinking

Under the Influence with Jo Piazza

Jo Piazza, Influence Inc.

Technology, Kids & Family, Personal Journals, Society & Culture, Parenting

4.3834 Ratings

🗓️ 30 September 2025

⏱️ 48 minutes

🧾️ Download transcript

Summary

How do you make sobriety cool? Suzanne Warye was one of the first influencers asking that question. On her account The Sober Mom Life and in her new book The Sober Shift, she shows why quitting alcohol isn’t about rock bottom, it’s about building a life you don’t want to escape from. A longtime lifestyle influencer, Suzanne used her branding savvy to reframe what it means to live alcohol-free. In The Sober Shift, Suzanne calls out mommy-wine culture, the myth of moderation, and the billion-dollar marketing machine that sold women on rosé as a personality. This episode is about what happens when an influencer puts sobriety through a full rebrand—and why so many women are ready for the shift. Buy The Sober Shift here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Why are businesses like HelloVet choosing Apple products and services?

0:04.8

So we started the business two years ago.

0:07.2

We had a few people who were used to PCs and this was their first foray into Macs.

0:12.5

But it's been super smooth getting everyone onto those devices and everyone seems really, really happy.

0:18.0

Find out how Mac can help you run and grow your business at apple.com forward slash hellovette.

0:26.9

I spent all night on this presentation and it still looks so boring.

0:32.3

Try Dobie Express.

0:33.7

It's fast with templates and AI features for stunning presentations, flyers and socials.

0:39.5

Nice. Where do I start?

0:41.4

You can get it for free in your app store.

0:43.3

Adobe Express, the quick and easy create-anything app. Free!

1:00.5

Hey all, Joe here and you are listening to Under the Influence.

1:06.9

Suzanne Ware I was one of my very first guests on this show. In season two, I started branching out talking about different kinds of influencers, and I was fascinated by the world of sobriety influencers.

1:14.2

Now, at the time, Suzanne was one of the few people talking very publicly about their sobriety on social

1:20.3

media. And I remember thinking, this woman is on to something. She's very good at what she does.

1:29.1

Fast forward about four years, and she's written a book called The Sober Shift. It's part memoir, part manifesto, and part

1:35.3

middle finger to the alcohol industry's decades-long campaign to convince women that wine is both

1:41.1

our reward and our identity.

1:45.8

Here is what I love about Suzanne.

1:47.5

She is not judgy.

1:49.6

She wants to tell you her journey,

1:51.6

and she wants to give you some tips if being sober curious is part of your journey.

...

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