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Personal brand is important in this day and age because the entrepreneur landscape has changed.

It's not about who's the most talented, who's the most skilled. It's the most who's loved, who's the most hated, who's the most popular, right?

If people don't even know about you, they don't even

have any opinion about you. So you have to be known, right? Nowadays we're going to see people

argue about who's the greatest boxer of all time and 9 to 10 people will tell you

Mohammed Ali not because they believe he would have beat anybody in the world that got in a ring

with him

because that's not true. But it was about his personal brand, the things that he did outside of the ring that made him a true champion.

...