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Build Your Tribe | Grow Your Business with Social Media

The BRAND NEW Instagram Algorithm | Direct From Instagram CEO - 853

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Chalenejohnson, Fitness, Marketing, Copywriting, Listbuilding, Internetbusiness, Onlinebusiness, Socialmedia, Smallbusiness, Internetmarketing, Business, Networkmarketing, Email, Businessdevelopment

4.92.6K Ratings

🗓️ 6 October 2025

⏱️ 22 minutes

🧾️ Download transcript

Summary

In this episode, Brock Johnson breaks down the brand new Instagram algorithm directly from Instagram CEO Adam Mosseri. He’ll cover the latest updates, including customizable feeds, TikTok-style recommendations, and how Instagram is prioritizing Reels, messaging, and niche targeting in 2025.

Brock explains how these changes affect reach for Reels, Stories, and non-followers, as well as the impact of trial Reels limits and Meta Verified features on content discovery. This episode also provides actionable tips on how to rank in interest categories, leverage DM automation, and grow your Instagram effectively under the new algorithm.

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Transcript

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0:00.0

There are four big changes coming to the Instagram algorithm, and these updates have been revealed by Instagram's CEO himself.

0:07.6

In today's episode, I'm going to share with you exactly what those algorithm updates are, how you can take advantage of them, and how they're going to affect you if you want to grow and make more money on Instagram.

0:17.5

If you are someone who wants to build a brand or business on Instagram, if you are trying to gain more followers, go viral, get more views, and make more money on Instagram. If you are someone who wants to build a brand or business on Instagram,

0:25.1

if you are trying to gain more followers, go viral, get more views, and make more money on Instagram, then you're in the right place. Because here on the Build Your Tribe podcast,

0:28.8

I upload a new episode every single week with the latest tips, strategies, and algorithm

0:34.3

updates so you can make the most out of Instagram in the least amount of time possible.

0:38.6

So please just take a quick second right now to double check that you are in fact subscribed to the show.

0:42.9

And with that, let's get into today's episode.

0:48.1

The head of Instagram, Adam Moseri, who yes, was interviewed by me earlier this year on this channel,

0:53.5

recently revealed that

0:54.6

Instagram has now surpassed 3 billion monthly active users, which is absolutely insane when

1:01.3

you think about the fact that there are only 8 billion people on the planet, and even

1:05.0

more insane when you think about the fact that there are almost 2 billion people who are

1:09.1

blocked from accessing Instagram. Currently at the time of recording this, Russia, China, North Korea, and a handful of other countries

1:15.6

have blocked Instagram access completely in their countries.

1:18.6

If you add up all of their populations, it's just below 2 billion.

1:21.6

And so really, when you do the math, Instagram is used by about 50% of all people on the planet every single month.

1:29.9

And then when you think about how much of the global population is made up of babies and

1:33.1

little kids who don't have access to Instagram yet, it starts to become a parent that,

1:37.0

yeah, pretty much everyone is on Instagram. And so I want to start with a word of

1:42.3

encouragement, which is even though Instagram and

1:44.9

social media as a whole feels oversaturated, it feels like you can't break out, it feels like you

...

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