The Brain Behind Brands with Leslie Zane: An EOFire Classic from 2021

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 30 March 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Known in the industry as The Brain Behind Brands, Leslie Zane has turned the marketing industry on its head. She is changing the way companies do marketing through her unique expertise in applying behavioral science to change instinctive brand behavior. Her company, Triggers, has delivered over $10 billion dollars in incremental revenue and was the first brand consulting firm founded by a woman.

Top 3 Value Bombs

1. You don’t need a lot of money to be successful, you need expertise.

2. When you harness the power of instinct you work with the brain instead of against it.

3. Don’t follow the classic marketing rules. Following them is a recipe for slow growth.

Growth Triggers - 5 Growth Triggers® from Behavioral Science to Build Your Brand at the Speed of Instinct! (Sorry! This link was active when this episode was first published in 2021. This resource is no longer available.)

Sponsors

Airbnb If you’ve got an extended trip coming up and need a little help hosting while you’re away, hire a co-host to do the work for you! Find a co-host at Airbnb.com/host

YT 100 Email JLD to learn more about making YouTube magic in 100 days: [email protected]

Transcript

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0:00.0	Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, the only
0:07.8	daily show interviewing the world's top entrepreneurs seven days a week. Today we're pulling a
0:12.6	classic episode from the archives and we'll be breaking down the brain behind brands.
0:17.9	To drop these value bombs, I are brought to Leslie Zane into EO Fire Studios, known in the industry as the brain behind brands. Leslie drop these value bombs, I are brought Leslie Zane into Eofire Studios, known in the industry
0:22.2	as the brain behind brands. Leslie has turned the marketing industry on his head. She is changing
0:27.5	the way companies do marketing through her unique expertise, applying behavioral science
0:31.7	to change instinctive brand behavior. Her company Triggers has delivered over $10 billion in incremental revenue and was the
0:39.2	first brand consulting firm founded by a woman. In today, Fination, we'll talk about how you don't need
0:43.9	a lot of money to be successful. You need expertise and how when you harness the power of
0:47.9	instincts, you work with the brain instead of against it, and don't follow the classic marketing
0:51.8	rules. Following them is a recipe for slow growth.
0:56.0	And oh, so much more.
0:57.5	And a big thing for sponsoring today's episode is Leslie and our sponsors.
1:02.1	If you've ever considered launching a show on YouTube,
1:05.0	I may have the solution for you after launching a very successful show on YouTube in
1:09.7	2024 micro strategy today. I've learned a lot on what it takes to create a successful show on YouTube in 2024 micro strategy today.
1:12.1	I've learned a lot on what it takes to create a successful show and have launched a
1:15.3	one-on-one mentorship program called YouTube 100.
1:18.6	If you want to jump on a call and learn more about this program, shoot me an email,
1:22.6	John at Eofire.com.
1:24.7	This is the year of YouTube.
1:26.6	Let's go.
	...

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