This is the Blood Red Podcast from the Liverpool Echo, giving you the inside track on all the big talking points from Anfield.

Well, welcome to the latest edition of the Blood Red bottom line podcast with the

Liverpool Echo with me Dave Powell joining me today's very special guest.

Swin have been keen to get on for a good while now, it's George Pine. He's a Titan of US Sports Investment,

co-finder Brewing Capital in 2015, a sports investment firm previously, President of Sports Media Entertainment at IMG, a board member also, former

Chief Operating Officer at NASCAR, and you've been involved heavily in the sports industry

and you've seen many changes in the past few years George.

I mean just explain a little bit about what you are, what Brewing Capital do and kind of

how you fit into the space because you're not the I suppose the

traditional sports investment type firm in terms of investing in teams it's more

around the verticals that go around that. Yeah thank you David it's great to be here and thank you for the opportunity. So Bruin is really a global investment company. Our portfolio company, we own seven companies and they are we have people on the ground in 16 countries and we do business in 50 and we probably work with most major federations in the world.

And we come at it a little differently

in that we don't invest in teams and clubs.

We invest in the business ecosystem around sports.

And so with more of a technology focus so virtual signage,

web, apps, OTT, tech stacks, data, things of that nature. Why? Because we see growth in those areas that are exciting and that you can get good returns on.

So it's been at it for about 30 years and really enjoyed myself and came from a family of athletes.

So I'm a little different in that.

You know, I come from the industry.

I come from the pitch. You know, I'm from the industry. I come from the pitch.

You know, I'm up from a family of American football players

and sports has always been a big part of my life

...