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credit eke slash claims this is the bloodread podcast from the Liverpool Echo, giving you the inside track on all the big talking points from Anfield.

Hello and welcome to the latest edition of the bottom line podcast for the Liverpool echo with myself

business football writer Dave Powell. Joining me today is a very special guest.

The commercial director for Liverpool FC Ben Latti heads a team that plays a crucial role in raising

revenues for the Reds,

something that through Liverpool sustainable business model has an impact in terms of

what goes on on the pitch as well as off it.

In recent months, the Club has Inc deals with a host of major blue Chip companies such as Google Pixel, Peloton and most recently UPS.

But why are these deals so important? How impactful will they be for the business away from just being a simple financial transaction?

Hopefully today Ben will be able to provide

some of the insight into the challenges

and successes of the Reds commercial operations,

as well as a look for what's to come

and what has to be done to remain ahead of the game

amid such fierce competition.

...