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Blood Red: The Liverpool FC Podcast

The Bottom Line: European Super League mistake, what comes next for FSG, and the Champions League reforms Liverpool should be wary of

Blood Red: The Liverpool FC Podcast

Reach Podcasts

News, Soccer, Sports, Sports News

4.4979 Ratings

🗓️ 25 April 2021

⏱️ 31 minutes

🧾️ Download transcript

Summary

As the dust settles on the proposals for a European Super League, the implications for Liverpool, FSG and beyond are only just beginning. So for the latest edition of The Bottom Line podcast, Matt Addison and Dave Powell are joined by European football executive and investor, Jordan Gardner, who has roles with Swansea City and Dundalk, as well as Danish Super League side Helsingor. Discussing the plans from the point of view of a US investor, Jordan attempts to pull apart exactly why John W Henry and Co made their move. He explains why the European Super League would have been so flawed, and outlining why it would have been calamitous for those outside of the 'big six' in the Premier League, including the team he is a minority stakeholder in, Swansea, and what comes next for the clubs involved now the proposals have been quashed. There is also a chat about FSG more generally, including why 'FSG Out' is not necessarily a good stance to take, how fans could have more influence at the top level of the game, whether or not the German model of '50+1' would be a sensible legislation to bring in, and finally, the reformed Champions League structure which has been devised by UEFA.Watch and subscribe to our Blood Red videos on YouTube: https://www.youtube.com/c/BloodRedLiverpoolFCSign up for our Liverpool FC newsletters: https://data.reachplc.com/210734476470860Join our Blood Red podcast group on Facebook: https://www.facebook.com/groups/1656599847979758/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This is the Blood Red Podcast from the Liverpool Echo, giving you the inside track on all the big talking points from Anfield.

0:10.0

Hello and welcome to the latest bottom line podcast from the Blood Red channel,

0:13.7

myself Matt Addison and our business football writer Dave Powell.

0:17.2

This is the third episode of the show with the first one on Redbird Capital, Cherry Cardinal

0:22.0

and LeGron James.

0:23.4

The second one was on the European Super League of course with Kiran Maguire.

0:27.6

This episode though is with a different guest this time, a European football executive and

0:31.8

investor Jordan Gardner, who's got roles with Swansea City. a European football executive and investor,

0:33.0

Jordan Gardner, who's got roles with Swansea City and Undoor,

0:35.8

as well as Danish Super League side, Helsinki.

0:38.6

Jordan, welcome to the podcast.

0:39.9

It's been an absolutely crazy week for all of us, and I'm sure it's been no different for yourself

0:45.4

Yes, yes it has thank you for having me I'm excited to talk about this topic because it is it is fascinating not necessarily in a good way

0:52.0

But it's an interesting topic that's for sure.

0:54.8

Yeah, I suppose we should sort of start by clarifying your position on the European Super League. I mean, as this all sort of began to unfold, what were you thinking?

1:04.7

Was this a big shock to you and what were your sort of initial thoughts on it?

1:10.4

No, I mean it's not surprising.

1:12.0

Obviously there's been discussions kind of on and off on this topic for a number of years now,

1:16.4

and certainly having an American mindset, knowing the way American investors think,

1:21.0

you had to think that most of these bigger clubs

1:23.2

eventually were going to continue to try to get a bigger slice of the pie and

1:26.8

capture the revenue themselves. So it didn't surprise me. I think what surprised me

...

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