Welcome back to the Bootsley Podcast. My name is Mark Simpson. I give hosts just like you,

the tools, the tactics, the training, but most importantly, the confidence to go and get those

lovely direct bookings. And today, I wanted to give you a book update two months on from the release

of the book, direct playbook. And I've got some amazing little stats and things to share with you.

So if you haven't picked it up and if you're watching on the video, I'm holding up on the screen.

It's called the book direct playbook written by myself edited by the amazing nearly can. It's

available on Amazon right now. You can go get it on the Kindle, the print and the audible. And

the whole goal of the book was to make sure that when somebody a host or a property manager or

someone who's looking to get into this hospitality game is on Amazon and looking for inspiration.

I wanted to make sure that the book direct movement, the book direct message was above all of the

Airbnb books because there's some amazing Airbnb books, but there isn't any books in the top of

the charts that talk about direct bookings. So I wanted to make sure that it is always there.

And we achieved that. The first goal was to make sure that we could get to the number one spot

in the hospitality section. To get top of the hospitality section, you only need to sell a

couple of books to be honest because it's a very niche category. It got there within less than 30

minutes, which was unreal. And then the next goal was the Bed and Breakfast category. It was

much more competitive. There's a lot of really good books in there. Again, not always four hosts.

It's also for guests who are looking for Bed and Breakfast. So again, reeducating the guests.

It got top of there. And then what happened next, I didn't really expect. So the way that Amazon

works, you've got the books category, which will literally have every single genre in their

fiction, nonfiction, you know, you've got your likes, your Harry Potter's, all of those, name

your favorite book. It is in there. Okay, I was never going to rank there. The closest I got to

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