So one thing that happens a lot of times in our job is as we are going through

troves of psychological research we will stumble across a particular concept or a piece of

research that I will find particularly profound. I will feel like it

explains so much of what happens in the world, so much human behavior, so much of

the bullshit that we seem to deal with on a day-to-day basis and I personally see it as part of my job is to like publicize some of these lesser-known

research findings that might have wide implications.

Now this happened maybe five years ago.

There's a concept called prevalence-induced concept change.

It was found by some researchers at Harvard.

I included it in my second book,

Everything's fucked, book about Hope,

and then I did a short form video about it,

maybe late last year, like last December.

And it went absolutely bananas.

Fucking crazy, like 10 million views.

And what's so interesting about this concept

is like you can go through the comments underneath that video

and you will find examples of people

of every political stripe everywhere on the spectrum, every background, ethnicity, belief system, religion, and they are all saying, oh, this explains the people I disagree with.

It's almost comical how universal this concept applies.

And so this episode, what I want to do is I want to like dig into the research together,

talk about what this concept is, why it's so important,

...