Welcome to Entrepreneurs the Playbook. I'm David Meltzer. We're here at the legendary corporate offices

with the legend of the blue collar workers. He's blue collar built an entrepreneur, a high

performer. He makes a lot of money for the sake of helping others. And of course, we're going to

have a lot of fun. He's also a very sharp dresser. Welcome to the playbook, Brock Holyoke. Thank you. Thanks for having me.

Right on, man. It's good to have a blue collar worker that looks like a white collar criminal.

So thank you so much for joining me. It's too overlap. It's perfect, man. They go together.

Look, I come from a blue collar town, Akron, Ohio, and I never really listened to my mom,

but I watched her perform as a blue-collar mindset.

She's blue-collar built, and I think academically all my siblings and I, we brought blue-collar ethics

and values into academics. We're a lot of people that were studying

in that way didn't take that type of approach. They took a more entitled approach. I believe we

need blue collar built kids more than ever today. And I was wondering from your experience of someone who has

outperformed others utilizing a blue-collar mindset and being blue-collar built in a blue-collar

industry, how important you think this blue-collar-built mentality is needed today, especially

for the next generation? I think it's very important because it's like, so everything that I have today is because I

learned how to become a hardworking motherfucker.

Nice.

And in that, it's like my grandpa and my dad were in the construction industry for their entire lives.

So I grew up in a construction setting and I was raised in

profanity. I was taught not to have feelings. And in that upbringing, it's like you get hardened

and then you learn the value of hard work. And in that, it's like you can, as I got older, it's like you can, oh, light come on.

It's like, I can, I can take this, I don't give a fuck what you think about me, attitude,

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